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HALAL VS HALAL

Muslim consumers in Malaysia are now HALAL conscious when buying toothpaste and they have an extensive range to choose from. When Al-Meswak Mu’min Sdn Bhd (ALMM) introduced Mu’min Halal toothpasteto the consumers in 2005, we had to overcome many challenges. There were many brands of toothpaste already available and the market was dominated by the Multi National Corporations (MNCs), but there were hardly…